What does 'SEO' stand for in web development?

The correct answer is 'Search Engine Optimization.' This term refers to the various strategies and techniques used to increase the visibility of a website in search engine results pages. Essentially, the goal of SEO is to drive organic traffic to a website by improving its ranking for relevant search queries.

Practices within SEO include optimizing website content, improving site architecture, enhancing user experience, and acquiring backlinks, all of which contribute to a site’s authority and relevance in the eyes of search engine algorithms. Implementing effective SEO can lead to higher rankings on search engines like Google, which can significantly enhance a site's visibility and success in reaching its target audience.

Understanding SEO is crucial for web developers and digital marketers alike, as it directly influences how well a website performs in attracting and retaining visitors.