SEO, or Search Engine Optimization, primarily aims to improve a website's visibility on search engines. By optimizing various elements of a website, such as keyword usage, content quality, and meta tags, SEO enhances the likelihood that a site will rank higher in search engine results pages (SERPs). Higher visibility means that when users search for relevant terms, they are more likely to encounter that website, ultimately leading to increased traffic and potential conversions.
While other aspects like user engagement, loading speed, and design responsiveness can indirectly benefit from good SEO practices, they are not the primary focus of SEO itself. The main goal is to ensure that the website appears prominently in search results, making it a pivotal aspect of digital marketing and web development strategy.